Case Study: Neutrogena Sunshine Wheel Campaign
Skincare · FMCG Sampling

Case Study: Neutrogena Sunshine Wheel Campaign

~3s
response time per spin
1 SKU
Ultra Sheer SPF50 tied to every spin

Neutrogena ties every lucky-draw spin directly to a real purchase of Ultra Sheer SPF50, turning a summer minigame into a genuine purchase-driving mechanic.

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